â€⢠Why Are Speed And Efficiency Important For A Breakfast Service?

MoneyWatch Tech

Google Wants To Be Your Internet service provider (Heaven Help You)

Updated on: February 10, 2010 / 3:55 PM / MoneyWatch

Google (GOOG) has appear plans to build high-speed data networks in a number of locations. In other words, Google eventually wants to be your Isp. It sounds skilful, in theory: 1 gigabit per second fiber to home connections at a "competitive cost." The problem? If Google does it like every other business the company has entered (other than advertising), it's going to be a colossal railroad train wreck for customers.

Google'south interest in the telecommunications is longstanding:

• At one point, Google was bidding for wireless spectrum to go a carrier.
• Google Vocalism allows the visitor to offering phone services without becoming bailiwick to the rules and regulations of the FCC.
• The Android operating system is Google'due south platform for mobile voice and data telecom.
• The Nexus One is all well-nigh getting another foot into telecommunications.
• Google is providing its own public DNS service to act like an Internet telephone directory.

Information technology's easy to understand why Google is so interested in becoming a telecom provider: It would eventually diversify Google'southward revenues, while helping the company guarantee access to telecom services then it can keep to evangelize advertisements (whether over a desktop, laptop, or handset). Too, telecom carriers own massive amounts of data on people and their communications habits, and to Google, that information is a golden mine. Google says their motion to offer telecom service is well-nigh "new ways to help make Cyberspace access better and faster for everyone." Uh, no. It's about business.

And that'due south fine. But there are some big problems with Google going down this road. One is the concern over privacy. But let'southward put that bated for a moment. Some other is the potential antitrust consequence of the information gatherer also owning the physical delivery mechanism -- the creator of the content as well owning the pipe that delivers it. Put that bated every bit well.

Instead, permit'south but focus on the third issue: customer service. 1 of the big enterprise complaints well-nigh Google Apps has been the lack of responsive client service. Then expect at the recent fiasco about the Nexus One and its lack of readiness to handle customer problems. If Nexus 1 owners had problems -- and they had many -- they had to deal with them online until, a month after it started selling the telephone, Google deigned to add phone back up.

Perchance Google tin learn how to provide client service, just like, perhaps ane mean solar day, information technology will learn how to be good at marketing. But in neither case does the visitor seem to exist in a hurry, and the ones who would end up really waiting impatiently would be the people who decided to depend on Google as an Internet access provider.

Prototype via stock.xchng user bigevil600, site standard license.

Erik Sherman

Erik Sherman is a widely published writer and editor who also does select ghosting and corporate work. The views expressed in this column vest to Sherman and exercise non represent the views of CBS Interactive. Follow him on Twitter at @ErikSherman or on Facebook.

Twitter Facebook

Thanks for reading CBS NEWS.

Create your free business relationship or log in
for more features.

Please enter email address to keep

Please enter valid email address to keep

â€⢠Why Are Speed And Efficiency Important For A Breakfast Service?,

Source: https://www.cbsnews.com/news/google-wants-to-be-your-isp-heaven-help-you/

Posted by: moorejusbache.blogspot.com

Share this post