Which Is Not One Of The Best Cases To Use Live Video? How To's Tutorials Customer Service Interviews

Video is one of the most popular means to deliver and eat content. That'due south not changing someday shortly. And training videos are one of the best ways to share noesis or information.

Facebook, Twitter, and YouTube all encourage people to scout and share short, informal videos. And your customers are looking for videos to solve their problems more than ever before.

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If fact, according to a Pew Research study, 87% of users said that YouTube is important for helping them figure out how to practice things they oasis't done before.

TechSmith's own enquiry shows that people increasingly plow to video for their own learning needs. In 2018, 55% of people surveyed reported watching 2 or more informational or instructional videos. That's up from 45% in 2016 and 28% in 2013.

graph of training video watching frequency

So, it's no secret that video is important. And this makes customers particularly receptive to video equally they try to larn your product or service.

That ways trainers, instructional designers, and anyone else tasked with preparation customers should be creating instructional videos as office of their customer teaching plan.

Here's what you'll learn:

What is a preparation video?
Why should you create training videos?
Types of training videos yous can create.
Tips for making your preparation videos more effective and engaging.
Where to host your training videos.
Half-dozen like shooting fish in a barrel steps to creating your own grooming videos.

What is a training video?

Simply put, a training video is video-based content that shows someone how to do something.

Whether it'due south an employee training video, a software tutorial for customers, or a general topic like how to modify a tire, a grooming video is dedicated to educating or instructing viewers on a specific topic to teach a skill or share cognition.

Why create grooming videos?

Video is the perfect media for how-tos and training considering you tin both show and tell viewers what they demand to know. Plus, video is inherently more engaging than text-merely methods.

Recollect about it. Which would you rather do: Read 10 pages of blackness and white text telling you how to exercise something or lookout man a video that shows you exactly the steps to take?

If you're all the same wondering why you should even bother creating videos, here are a few key benefits yous can become from creating videos this twelvemonth:

Drive traffic to your website
Improve Google search results
Take brunt off your tech or customer back up squad
Improve your customer satisfaction
Create smarter customers and users
Grow your business

How to brand an effective grooming video

Fifty-fifty if y'all've never made a video, y'all can make highly effective training videos. They central lies in having the right software and a niggling guidance. I apply TechSmith Camtasia to make all of my videos, and I highly recommend it.

Camtasia is easy plenty that literally anyone tin use it, but powerful enough that fifty-fifty seasoned video pros will find it satisfies about all their video needs.

Only, don't bust out that video editor quite yet. There are a few key steps that volition help ensure success.

Stride ane: Pick your topic

The first thing to do when creating training videos is to select a useful, relevant topic. People are incredibly quick to abandon videos that don't provide the relevant information, so selecting a topic of interest and importance to your audience is critical.

In fact, our research shows that the number one reason people go on watching a video is considering they were genuinely interested in the topic.

Conversely, the number ane reason they terminate watching is considering they weren't getting the information they expected.

graph of top reasons why people stop watching training videos

So selecting the right topic for your audience is incredibly important.

And, to select the correct topic, kickoff you lot need to know who your audition is.

You lot must develop a thorough agreement of your audition and their needs. Take time to do inquiry that identifies the topics they're most interested in or most demand assist with. Tailor your research methods to the location and size of your audience.

If your assignment is to train your customers, so y'all might conduct interviews with them.

If y'all're creating documentation for a larger audience, and so a survey might be an ideal fashion to collect data.

Consider the availability of online forums and other resources as a way to guide you as you lot refine your topic.

Hone your topic to a single, focused thought. If you're having trouble doing that, consider breaking information technology into 2 topics, with the second edifice on the first.

A serial is an splendid way to make grooming videos that are useful and easy to assimilate.

Pace 2: Choose the blazon of training video you desire to create

The next footstep in creating an engaging training video is to cull a format. Every bit you start to work on the video, consider the resources available, your timeline, and stakeholder expectations.

Different types of training videos take different levels of fourth dimension and endeavor to consummate.

Similarly, different formats will lend themselves to different types of knowledge sharing. So information technology'southward important to know the strengths and weaknesses of each.

For example, you probably don't want to endeavor to cover a super-complex topic in a microvideo, and ascreencast probably won't work for a physical production demo.

Here are some formats you might choose for your training video.

Screencast

A screencast is a recording of your figurer screen. If you are grooming people on a new software or figurer arrangement, this will likely exist at least a part of your video. Screencasts can range from informal to highly polished productions.

Microvideo

A microvideo is a very short video – five to fifteen seconds – that demonstrates a single process or idea. Sometimes microvideos don't have narration only instead rely on visuals or text on the screen. This might be a good choice if y'all have a number of simple processes to teach that don't take up enough time to warrant creating a longer training video.

Presenter video

For live training, consider recording information technology to create a presenter video. Then, you can edit the recording and use it as part of your learning programme.

If y'all're training people on processes, a product demo video may be the right choice. In these videos, someone normally acts every bit a "host" and shows the viewers how a particular product, service, or procedure works. Many of the DIY videos on YouTube apply this format.

Part play

In a office play video, a scenario is acted out to assist viewers picture and better sympathize the way a particular interaction should go. They are good for training viewers on how to handle things like sales calls, technical support processes, and other social interactions.

It takes a flake of acting, but if yous're grooming soft skills, this format might exist the all-time bet as it helps viewers picture actual circumstances and situations.

Blitheness

Blithe explainer videos employ text and graphics to get their bulletin across. They take some technical and artistic know-how to create, merely they're great for engaging your audience.

Interactive video

Interactive videos are a newer format. One way to think of these is similar a "choose your own adventure" video where viewers are asked to respond to situations so see how things play out depending on their decision. They can be a good mode to get your viewers involved.

If you want people to feel how unlike decisions play out, yous might requite this a effort.

Step iii: Script and storyboard

script and storyboard your training video

I'thou sure when yous call up about your video a clear picture emerges in your listen. The scenes layout in club, the visuals are neat, and the words only need to be said aloud.

Of course, if y'all become directly to recording your video without whatsoever prep work, it becomes clear that all of these things are not as organized and perfect as they appear in our imagination.

I know because I have done it. Merely because we can't go straight to producing a video, doesn't hateful we don't truly take a great video in mind.

It just demonstrates the importance of getting those words, visuals, and scenes out of our minds and onto paper in the form of a script and/or storyboard.

The first and nigh important prep task is to write a script. Start a document in your favorite discussion processor and outset writing what you want to say.

If you're doing a screencast or microvideo that involves screen recordings, become through the procedure you plan to show. It might help to recollect of how you'd explicate the procedure if someone from your audience was sitting with you.

After scripting, create a storyboard. A storyboard demonstrates the visual sequence of a video through elementary sketches or images.

I unremarkably capture a few screenshots or have pictures to get a concrete idea of what I desire to testify in my video. Your storyboard shouldn't have long to put together, and you don't need to agonize over sketching anything beautiful. Stick figures piece of work only fine.

This step will give you a amend idea of your overall video length before you begin recording or editing.

Stride 4: Recording and editing your training video

Alright, once you've done all the prep work, you tin can first recording. You don't take to be a video pro to get corking video, either. Anyone tin record an excellent screencast with only a piddling practice. And you probably have the engineering science in your pocket (Hint: smartphone camera) to record a bully video if yous've chosen to do a role-play or demonstration video.

Once you've recorded your footage, there are a number of means to edit your video so it's visually engaging.

Leverage existing assets and templates

TechSmith Assets is a great way to showtime work on your video.

Utilize a video intro, outro, and lower thirds templates that can be edited to lucifer company and make standards to get started.

And so pick from over 800,000 resources, including motion backgrounds, animations, images, and music to get the media you need.

Annotations

In screencasts and other videos, annotations are a nifty mode to draw attending to item things. Arrows and shape callouts tin can even be combined with animations and text to keep viewers' attention where information technology needs to exist.

Text overlays

Placing text on your video helps yous keep things visually intriguing while hammering home cardinal points. Use it in lower thirds graphics to introduce speakers or emphasize a signal or idea.

Animations

Make text and shapes move into your video or along the screen. Animations are excellent for keeping visuals varied and intriguing in your learning videos.

Custom animations are one option, simply Camtasia Behaviors are an easy way to quickly add creative movement to text, shapes, and other graphics in your videos.

Show the speaker

Don't be afraid to evidence the narrator in your videos. In screencasts, this is done by recording your webcam and then switching to that footage at opportune moments, ordinarily the get-go and end.

Just exist sure yous're looking at the camera!

Add some interaction

Interaction is a technique that is gaining traction in corporate training videos. With interactive hotspots, you can ship viewers to a specific betoken in a video, inquire them to reply to input or guide viewers to the side by side footstep in a series.

Step 5: Review and iterate

Once yous've got an early typhoon video, ane of the best things to practice is have stakeholders or colleagues review it.

A video review will let you lot know whether yous're on the correct rail and permit for class corrections, if necessary, before you near a final piece. Information technology's always easier to make changes earlier in a project.

Additionally, having other sets of eyes take a look is the best way to ensure there are no mistakes like typos or design flaws in the terminal product.

When you lot're set up to go a review, upload your draft video to TechSmith Video Review, which makes it like shooting fish in a barrel to ready an efficient and effective feedback loop. Then, invite people to review it or enable the public link to send to a group of people. Reviewers can exit comments, mark up the video with shapes, arrows or text, and respond to 1 another, all within Video Review.

When reviewers have finished providing feedback, use their comments to iterate on your initial video, checking the suggestions off as you accost them in your projection. Once all of the feedback has been incorporated, go back through the feedback loop, uploading the new version of your video for some other round of feedback.

Feedback and review are two of the most effective ways to brand a bang-up video, and then take your time on this step. It may brand sense to go through it two or even iii times to make sure your video is merely right.

Footstep half-dozen: Produce, host, and distribute your training video

Finally, nosotros've made it to the terminal step of creating a top-notch training video: production and hosting. This is the prime number time when we make the video available to our viewers.

The first thing to do is to produce the video. Producing your video renders it from the video editor into a video file. Y'all've likely heard of different video file formats, especially the virtually mutual and widely used MP4. Unless you have a reason not to, I suggest producing your video equally an MP4 at the same size you edited it. For more data on producing a video with Camtasia, check out our tutorial on producing and sharing.

One time the video is produced, it's time to host it.

Hosting is how a video is made available to viewers. YouTube and Vimeo are examples of hosting sites, but there are a number of other ways to host a video, and it's important to choose the i that works best for you.

If you want to make your video public, I would suggest making a YouTube video. YouTube is great for learning content. Nevertheless, if you want information technology to be available only to people at your company you can host it on your company'south help desk, knowledge base, or website.

Another pick is to use Screencast.com, which allows you to host videos and images, and so share a link with others. If you created your video with Camtasia, y'all can even produce videos directly to Screencast.com, YouTube, or Vimeo.

At present you're gear up to make your own training videos!

Make your ain training video (Gratuitous template!)

Need to brand a training video? Download a free trial of Camtasia and a gratis video template to rapidly and easily make your ain videos.

Download

Frequently asked questions

What is a grooming video?

An online grooming video, whether for employee preparation or customer preparation, is a video dedicated to educating viewers on a specific topic with the goal of didactics a skill or knowledge.

How practice you lot make effective grooming videos?

The number one affair to exercise to create a high-quality preparation video is to make sure the content is relevant and relatable. Of course, things like visual furnishings, music, and other enhancements aid, but if the video isn't interesting and informative, your video volition fail.

Where can I host a training video?

Hosting is how a video is made available to viewers. YouTube and Vimeo are examples of hosting sites, simply there are a number of other ways to host your video content. It's important to cull the one that works best for yous.

Can I use YouTube for grooming videos?

If you want to make your video public, I would suggest making a YouTube video. YouTube is great for learning content. However, if you want it to exist available only to people at your company you can host it on your company'south assistance desk, knowledge base of operations, or website.

How do y'all create a training video?

You don't need a lot of feel or video skills to easily create a preparation video. You only demand a camera or screen recorder, a good microphone, and some video editing software.

Editor'southward Note: This postal service was originally published in Feb 2018 and has been updated for accuracy and comprehensiveness.